Description: Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing, Hardcover by Bailey, Christine, ISBN 1789662524, ISBN-13 9781789662528, Brand New, Free shipping in the US "In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies outlines the critical role of customer insight, and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straight-forward, jargon-free manner, and can be applied to a huge range of marketing challenges regardless of time, budget or organizational size. Customer Insight Strategies shows precisely how customer insights can be used to build a mission with purpose. It discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas, lead generation and more, it also contains interviews with leading business professionals sharing how they have used customerinsights to grow profits. Written by a highly respected thought leader and industry influencer, Customer Insight Strategies will help any professional to create truly powerful marketing"--
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Book Title: Customer Insight Strategies : How to Understand Your Audience and
Number of Pages: 248 Pages
Publication Name: Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Language: English
Publisher: Kogan Page, The Limited
Subject: Marketing / General, Consumer Behavior, Commerce, Marketing / Research
Publication Year: 2020
Item Height: 0.7 in
Item Weight: 16.1 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.2 in
Author: Christine Bailey
Item Width: 6.1 in
Format: Hardcover